The Seaside





No.5 in a portfolio of 8 original insights


The seaside in summer is a magnet to Britons. Perhaps it’s the fact that the weather is so beastly for so much of the year that, at the first hint of sunshine, Britons head in droves for sandy beaches. Not always as one might imagine to Turkey, Cyprus, or the Costa del Sol, but more often to Blackpool, Eastbourne, Brighton, or Penzance - Britannia’s own peaceful seaside idylls.

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