No.7 in a portfolio of 8 original insights
Together with the Royal Family, nothing is more quintessentially British than a piping hot cup of tea. The taking of tea is a time-honoured tradition. Tea eclipses all social barriers. There is no celebration worthy of its name, and no tragedy so great, that it can’t be improved with a proper cup of tea. On average, 3.5 cups of tea are consumed every day for each person of British stock.