The Cup Final





No.8 in a portfolio of 8 original insights


The FA Cup, the Football Association Challenge Cup, is the most sought after trophy in British sport. It is the one competition where clubs of all divisions, all manner of ability and potential, compete for the honour of the Cup. Since its inception in the 1871-72 season, the rules have changed, the players’ kit has changed and the footballs have changed, but the glory abides.

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